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As writers, the toughest part of the whole writing, publishing, and marketing equation comes down to readers, doesn't it? I want some and I'm almost betting you want some, too. Actually, I want more than just some. I want a gaggle of readers. Or better yet, a horde (I write zombie books--don't knock it until you try it--and so a horde would be EXCELLENT). I want readers outside my circle of friends and family, but how in the world do we go about doing that?
Ahh, the almighty question! It's the question in which very few know the actual answer. Those who have the answer aren't so wildly sharing their experience with the rest of us (Darn them--though I don't actually blame them). AND, those who do share their secrets of what worked for them, will find those secrets no longer apply to us. Why? Because EVERYONE will be doing it, therefore nullifying the whole process.
What a pain in the hind end.
Most of us have done what we were told to do: create a blog, create a website, join twitter, facebook, Goodreads, Linkedin, Pintrest, etc. . . oh, the list goes on. Does it work? My feedback from other writers is that no, it's not the greatest, but it is a beginning, though.
So here is my plan for searching out and attaining The Holy Grail called readers, *rubs hands together*:
Plan A) Reviews. I'm all about getting reviews. I then think reviews will lead to word of mouth. That's my hope. Since I'm about to launch my book (yes, the zombie one) next month, I want to gather as many reviews as I possibly can. I think reviews are where it's at and so I will put most of my effort there. (I have a few other ideas as well, but if I told you, then I would have to kill you and that's not good for marketing. OR, maybe it is. Who knows now days?) And if I get a bunch of bad reviews, then I will go with plan B.
Plan B) Create a new pen name, write another book, and start over. Angela Scott will disappear and maybe Alena Macabee or George Howl will take her place. It's a perfect plan. I can do this for forever. Wah,ha,ha,ha! Or until someone rats me out by linking me and all my alias' together. But hey, that might be good for book promotion, too. See how my mind works? Murder, alias', and writing = good brand marketing. That's how Wal-Mart, Stephen King, and Julia Child did it (This is a joke, of course).
Either way, I can't lose, right? I really do hope plan A works, though. That would be nice. I'm doing everything I possibly can to ensure it does--editing like crazy with two different editors so I can hopefully provide my readers with a fun zombie-filled adventure that tickles their zombie fancy. (My fingers and toes are crossed). Beyond that, everything else is pure luck it seems. That's all I got.
Reviews and a bit of luck. That's my hope. And if you're interested in possibly reviewing Wanted: Dead or Undead (a free copy of the book for an honest review) then click here.
What say you? Do you think it's luck, like doing the right thing at the right time, or do think there is a key element I'm missing here?